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26.3Talking HeadOther hookEcommerce
Hook
Toronto
@thriftezee.ca
1.8K followers · usually 2.5K views a post
Views
63.5K
Likes
2.1K
Comments
17
Shares
1.1K
Why it worked
The video effectively uses a clear, attention-grabbing hook and a compelling price point ($5/lb) to generate interest in a local event. The creator's direct address and enthusiastic tone make the announcement feel personal and inviting.
Summary
The creator is announcing an upcoming vintage market event in Toronto called "Vintage MRKT" happening from August 28th to 30th. The main draw is that all clothing will be sold for $5 per pound.
Structure
- 1Announce event dates and location
- 2Highlight the $5/lb pricing
- 3Encourage attendance
Product placement
Vintage MRKT (a pop-up market) ACTS - it is the event being advertised and attended, and its existence and details are the subject of the video. Removing it would change what happens in the video. Thriftezee.ca (a website) APPEARS - it is the creator's website, mentioned in the bio link. Removing it would not change what happens in the video.
Original caption
Vintage MRKT – $5/LB Event! Get ready for the ultimate vintage treasure hunt! 🛍️ From AUG 28-30, shop amazing vintage clothing and accessories — clothing just $5 per pound! 🗓️ AUG 28-30 ⏰ FRI Aug 28 12pm-8pm SAT Aug 29: 11am-8pm SUN Aug 30: 12pm-8pm ✨ New items added hourly 📍 468 Queen St W, Toronto, ON M5V 2B2 *While supplies last* #Toronto #vintagemarket #torontovintagemarket
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