Why it worked
The video leverages the popular 'aesthetic' trend by showcasing a visually appealing and seasonally relevant recipe (fall-themed spiced apple tea). The quick, step-by-step demonstration with satisfying visuals makes it easily digestible and shareable.
Summary
The video shows how to make spiced apple tea. It begins by preparing apples and adding them to a glass, followed by tea leaves, cinnamon sticks, and star anise. Hot water is then added, and the mixture is heated on a stove before being poured into a cup.
Structure
- 1Prepare ingredients
- 2Combine ingredients in a glass
- 3Add hot water and heat
- 4Pour and serve tea
Product placement
Harrods English Breakfast Tea (ACTS - it is used to make tea, removing it would change what happens in the video), Cinnamon Sticks (ACTS - they are used to make tea, removing them would change what happens in the video)