I'm a mom seven, so

@realtwinstwotwins

439.5K followers · usually 27.3K views a post

Views

836.7K

Likes

406

Comments

3

Shares

16

SoundTikTok sound · original sound - realtwinstwotwins

View velocity

+714.7K views over 33.3d · ~21.5K/day · 7 observations

Promoted product

Pirates Booty

3 videos2 creators

Why it worked

The video effectively blends a relatable parenting challenge (keeping kids entertained) with a fun, hands-on activity, subtly integrating the promoted product as a natural part of the experience. The clear call to action for a free downloadable resource incentivizes engagement.

Summary

A mother of seven partners with Pirate's Booty to create a fun summer activity for her children, involving decorating their own pirate flags. The video highlights the ease of the activity and promotes a free downloadable activity book from the brand's website.

Structure

1Introduction and setting the scene
2Choosing the activity: 'Fly Your Own Flag'
3Kids decorating pirate flags
4Snack break with Pirate's Booty

Original caption

Every pirate crew needs a flag! #ad #PiratesBootyPartner #momof7 #Summer #summeractivity @PiratesBooty

More from @realtwinstwotwins

Product placement

Pirate's Booty Puffs (snack food) ACTS - shown being eaten by kids and held by creator. Removing it would change the video content. Captain Bob's Summer Quest activity book (digital download) ACTS - shown being presented and used by kids. Removing it would change the video content. #ad (hashtag) APPEARS - indicates sponsorship, removing it would not change video content. @PiratesBooty (social media handle) APPEARS - identifies the brand, removing it would not change video content.

Call to action

Download Captain Bob's Summer Quest activity book for free at PiratesBooty.com and enjoy it with your family.

On-screen text

#ad I'm a mom seven, so every day I'm trying to come up with something fun and entertaining for the kids. I've partnered with Pirate's Booty to let the adventures begin. Should we do Compass or Fly Your Own Flag? Let's do Fly Your Own Flag. We picked Fly Your Own Flag. All the kids get to create their very own pirate flag. I love how easy this activity was for some more than others clearly. A little snack break for my little pirates. I love that these activities are so simple but can still make an ordinary afternoon feel so special. You can download Captain Bob's Summer Quest activity book for free at PiratesBooty.com and enjoy it with your family.

Transcript

I'm a mom seven, so every day I'm trying to come up with something fun and entertaining for the kids. I've partnered with Pirate's Booty to let the adventures begin. Should we do Compass or Fly Your Own Flag? Let's do Fly Your Own Flag. We picked Fly Your Own Flag. All the kids get to create their very own pirate flag. I love how easy this activity was for some more than others clearly. A little snack break for my little pirates. I love that these activities are so simple but can still make an ordinary afternoon feel so special. You can download Captain Bob's Summer Quest activity book for free at PiratesBooty.com and enjoy it with your family.