grocery shopping for BACK TO SCHOOL ✨

@laura_lucks

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SoundTikTok sound · original sound - laura_lucks

Promoted product

DoorDash

Why it worked

The video leverages a relatable back-to-school theme and a child's excitement to organically integrate a product placement for DoorDash. The use of a paid partnership disclosure and the creator's authentic engagement with the product make it a native mention that feels less like a direct advertisement.

Summary

A mother and daughter are preparing for the daughter's first day of school by ordering groceries for snacks and breakfast items using the DoorDash app. They then receive their delivery and are ready to get back to school.

Structure

1Excitement for first grade and back to school
2Creating a grocery list for school needs
3Ordering groceries via DoorDash
4Receiving the grocery delivery
5Ready for back to school

Product placement

DoorDash (app for grocery delivery, ACTS - used to order groceries, removing it would change what happens in the video)

On-screen text

grocery shopping for BACK TO SCHOOL ✨

Original caption

and now we’re ready to send our 1st grader back to school thanks to @DoorDash🖍️✂️📚#DoorDashPartner #DoorDashParents

More from @laura_lucks

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Transcript

I'm going to be a first grader. Back to school season is officially here. She is going to be a first grader and so crazy. But I swear our list just keeps getting longer and longer. So today I'm gonna help my mom order some groceries for my school snacks. Some pancake mix for a fun like back to school breakfast. Mom, what about tissues for my classroom? Good idea. And hand sanitizer for my lunch box. Oh yeah. We're always running out of fruit. Maybe we should get some cookies too. We can get the cookies. The groceries are here. We're ready for back to school. We sure are. Thanks to @DoorDash🖍️✂️📚#DoorDashPartner #DoorDashParents