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38.9OtherBefore / After hookEntertainment
Hook
😐 ➡️ 🙂 ➡️ 🥰
@netflixkr
11.2M followers · usually 64.3K views a post
Views
2.9M
Likes
588.8K
Comments
2.2K
Shares
12.8K
View velocity
+2.0M views over 21.4d · ~93.0K/day · 7 observations
Why it worked
The video uses relatable emojis and a simple narrative of connection to create an engaging and shareable piece of content, leveraging the recognizable Netflix brand.
Summary
A man and a woman interact with each other, with thought bubbles showing different emotions and symbols. They eventually come together, arm in arm, and take a selfie. The video ends with the Netflix logo.
Structure
- 1Initial interaction and thought bubbles
- 2Man puts on boxing gloves, woman looks confused
- 3They move apart and then come together
- 4They take a selfie together
- 5Final shot with Netflix logo
Product placement
Netflix: (a) it APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video.
On-screen text
NETFLIX
Original caption
😐 ➡️ 🙂 ➡️ 🥰 #이런엿같은사랑 #OurStickyLove #kdrama #dorama
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