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6 videos

Why it worked

The video evokes empathy by showing a relatable struggle of a gig economy worker facing a setback. The visual of the driver diligently trying to salvage his spilled rice creates a strong emotional connection with viewers.

Summary

A motorcycle taxi driver's rice, purchased with his day's earnings, spills onto the road. He is seen attempting to gather the spilled rice from the street.

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Transcript, structure and on-screen text

3 beats and 7 lines of on-screen text — the parts you need to write your own version.

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Original caption

Momen memilukan terjadi ketika beras yang hendak dibawa pulang tumpah dan tercecer di jalan. Beras tersebut merupakan hasil yang dibeli dari penghasilan seorang pengemudi ojek online setelah seharian menarik penumpang. Namun, saat dalam perjalanan pulang, beras itu justru tumpah di jalan. - Selengkapnya kunjungi website dengan klik link di bio atau download aplikasi di AppStore dan Google Play Store. #inilahNews #OjekOnline #Inilahcom