Ralph Lauren explains why timeless style always wins...

Americans haven't had. You know, in Europe, someone would have a hand-knit sweater. And they said, from my grandmother and I'd wear the sweater for years and years. America knew about things that were new. They knew about things that they had to throw out. And if the father's car was two years old. The neighbors across the street say, Hey, that's an old car. In Europe, it was the cars would be 10 years old, 15 years old. Why I love that sense of integrity. Why I love that sense of non obsolescence. is really getting closer to my insides of things that don't are not frivolous in a funny way. They don't go out of style. They're not. The reason I say I don't like fashion in one way is I am in a business. I am in the fashion business. But what I project and what I believe in is things that go on in your life. If you're buying clothes. They may be expensive but they in the long run, for a long time because they're timeless. So what I believe in is the timelessness of some of these things, the timelessness of an attitude, the timelessness of an old tweed jacket, suede elbow pads. Let me just pull that one thing, you know, whether I was I'm 53 years old, whether I was 15 or today, that tweed jacket with suede elbow patches still represent the same things to a lot of people. it represents a easiness and an earthiness and a character.