Why it worked
The video uses a shocking visual of a damaged product combined with a relatable question about wastefulness, which creates intrigue. It then pivots to a clear, albeit implied, explanation tied to a specific e-commerce site, making the viewer curious about the 'cheap' products offered.
Summary
The video shows an electric scooter being damaged and then transitions to a website displaying various products for sale, implying that the products are cheap and disposable. The on-screen text questions why the scooter is being destroyed and suggests the website is the reason due to low prices.