Why it worked
The video leverages fear and urgency by announcing the closure of a popular platform (Mulebuy) and hinting at another (Kakobuy) being at risk, then immediately offers a solution (Litbuy) with a significant discount, tapping into users' desire for reliable alternatives.
Summary
The video announces that the platform Mulebuy is permanently shut down, with all orders, parcels, and refunds halted, confirmed by its employees. It also suggests that Kakobuy might be affected soon. The creator then promotes Litbuy as a safe alternative, offering a 90% coupon via their profile.