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4.7KTalking HeadBefore / After hookLifestyle
Hook
When I first started my job vs Now
@stephiedawn33
10.3K followers · usually 675 views a post
Views
3.6M
Likes
229.6K
Comments
854
Shares
163.2K
Why it worked
The video uses a relatable "then vs now" format with aspirational imagery, tapping into common desires for career success and a better lifestyle. The humor and visual contrast make it easily shareable and engaging.
Summary
The video contrasts the initial experience of starting a job with the current state, using imagery of a yacht party versus people working inside the yacht's cabin. It humorously implies a significant positive change in lifestyle or career progression.
Structure
- 1Introduction of the "then vs now" concept
- 2Visual of a celebratory yacht scene representing "then"
- 3Transition to an interior yacht scene representing "now"
- 4Humorous implication of career success
On-screen text
When I first started my job
vs
Now
Original caption
that is 💯 #work #worklife #fyp #wfh #truth
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