Before

@catherinealice0

20.6K followers · usually 9.6K views a post

Views

53.9K

Likes

3.7K

Comments

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SoundTikTok sound · Sweet Child O' Mine

Promoted product

Nanoleaf hexagon lights

Why it worked

The video effectively uses a "before and after" format to showcase a satisfying home transformation, appealing to viewers' interest in interior design and personal expression. The integration of the Nanoleaf lights and record wall display taps into popular aesthetic trends.

Summary

The video shows a "before" and "after" transformation of a home's living space, focusing on a wall display with records and color-changing lights. The "after" showcases a more organized and aesthetically pleasing room with a new chandelier and updated wall decor.

Structure

1Showing the "before" state of the living area and staircase
2Highlighting the "before" state of the living room with clutter
3Revealing the "after" state of the staircase with a new chandelier
4Showcasing the "after" state of the living room with a record wall and Nanoleaf lights

Original caption

The one thing my husband asked for when we moved into this home was a record wall display and some Nanoleaf hexagon lights. We’re coming up on one year in this home, and I’m so happy I was finally able to make it happen for him. He works crazy hours for our family and deserves to have a space in our home that reflects him and gives him somewhere to display the things he loves. 🤍 This one was for him. The chandelier with the color-changing lights was my contribution because obviously I had to sneak a little bit of me in there too 😂 And the song? It was playing during our very first kiss. 🥹 It’s not quite finished yet though… stay tuned for a gifted collab that’s going to be the cherry on top. 👀#CapCut

More from @catherinealice0

Product placement

Nanoleaf hexagon lights: lights that can change color and be arranged in various patterns on a wall. They ACT, as they are displayed and their color-changing capability is shown. Removing them would change the visual appeal of the room. BAUN record player: a portable record player used to play vinyl records. It ACTS, as it is shown playing a record. Removing it would change the scene. shopmy.us: a platform for creators to link products they use or recommend. It APPEARS as the creator's bio link. Removing it would not change what happens in the video.

On-screen text

Before After

Transcript

She got a smile that it seems to me reminds me of childhood memories wherever everything was a fresh as a bright blue sky And then when I see a face it takes me away to that special place and I'd stay too long I'd probably break down and cry