Why it worked
The humor comes from the relatable scenario of a pregnant woman enthusiastically shopping for baby items while her partner appears overwhelmed or uninterested, amplified by the visual gag of various baby products appearing and disappearing.
Summary
A pregnant woman is looking at her phone, seemingly browsing for baby items, while a man sits beside her looking bored and unimpressed. Various baby products like a car seat, bassinet, breast pump, crib, and baby clothes are superimposed over the scene, suggesting the woman is considering purchases.