Why it worked
The video likely worked due to the unexpected and somewhat awkward behavior of a celebrity, Usher, which is relatable and humorous to a wide audience. The creator's commentary adds a layer of relatable observation, making it shareable.
Summary
The video shows Usher walking through a door, and the creator comments on his actions, suggesting he could have simply walked out. The creator finds his behavior smug.
Structure
- 1Usher approaches a door
- 2The door is open
- 3Usher walks through the door
- 4Creator comments on Usher's actions
- 5Creator calls Usher smug
Product placement
Usher ACTS - he is seen walking through a door, and his actions are the subject of the commentary. Removing him would change what happens in the video. Baccarat ACTS - it is the name of the boutique where the event is taking place, and is visible on the door. Removing it would not change what happens in the video.
On-screen text
Now Usher 😩
You had the dang door
open already you could've just
walked right out 😩