@africangenz595 — 6x breakout selling SomaApp

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The gentleman who will be Charlene Ruto’s life partner is Isaiah Yunke.

@africangenz595

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SomaApp

SOMAPP Foundation advancing digital access and opportunity through tech and AI in Africa.

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Why it worked

The post leverages a prominent public figure (Charlene Ruto) and a compelling personal story of success to highlight the impact of SomaApp, making it relatable and aspirational.

Summary

The post introduces Isaiah Yunke, highlighting his background as a self-made Tanzanian entrepreneur and the founder of SomaApp. It details his achievements, including connecting Africans to scholarships abroad and receiving prestigious awards.

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Transcript, structure and on-screen text

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Original caption

The gentleman who will be Charlene Ruto’s life partner is Isaiah Yunke. Isaiah is a Tanzanian self-made entrepreneur who built his name from the ground up. He is the founder of SomaApp, a platform that has connected over 7,000 Africans to scholarships abroad. In 2018, he received the Queen’s Young Leaders Award from Queen Elizabeth II for his tech-driven social impact. In 2019, he was named an Ashoka Fellow and featured on the Forbes Africa 30 Under 30 list of promising changemakers. He also made history as the first African at the age of 17 to present on child rights advocacy at the 2007 G8 Summit. At 20s he was dinning with queen... The couple will hold their traditional engagement, Koito, tomorrow, Saturday at Intonna farm, Kilgoris, Narok County. Tanzanian President Samia Suluhu is among dignitaries expected to attend the ceremony.#charleneruto #goviral #fyppppppppppppppppppppppp #kenyantiktok🇰🇪