Why it worked
The video taps into a common concern about the durability of thin electronic devices, specifically the iPad Pro, by performing a direct and relatable stress test. The element of surprise in the results, showing it's more durable than expected, likely drove engagement.
Summary
The video tests the bendability of the new Apple iPad Pro M4 by manually bending it and placing it in a backpack with textbooks. The results show that while it can bend, it does not break or crack easily, suggesting improved durability compared to previous generations.