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23.9Talking HeadStory Open hookGames
Hook
I'm coming
@dev0nti_
214.4K followers · usually 84.4K views a post
Views
2.0M
Likes
286.4K
Comments
1.6K
Shares
48.5K
View velocity
+965.9K views over 27.9d · ~34.6K/day · 12 observations
Why it worked
The creator uses a relatable scenario of getting ready while being late, combined with a humorous visual of using rum in place of mouthwash, which likely resonated with viewers and encouraged engagement.
Summary
The creator is getting ready in the bathroom, applying toothpaste to a toothbrush while a bottle of Wray & Nephew rum is visible. They express that they are running late but are on their way.
Structure
- 1Getting ready
- 2Applying toothpaste
- 3Acknowledging being late
- 4Stating they are on their way
Product placement
Wray & Nephew (appears - bottle visible in background, does not act, removing it would not change what happens in the video)
On-screen text
jamaican parade #dev0nti #fyp #imwallin? #jamaica #parade
Transcript
I'm coming I know I'm late to the parade but I'm coming I'm on my way don't even worry about it I'm on my way don't even worry about it I'm on my way
Original caption
jamaican parade #dev0nti #fyp #imwallin? #jamaica #parade
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