You walk up

@seek.frame

12.6K followers · usually 5.3K views a post

Views

65.7K

Likes

1.4K

Comments

17

Shares

56

SoundTikTok sound · original sound - seek.frame

View velocity

+8.1K views over 17.3d · ~471/day · 6 observations

Why it worked

The video effectively uses a relatable scenario (ordering coffee) to illustrate a common psychological pricing tactic, making the concept easy to understand and share.

Summary

This video explains the "decoy effect" in pricing, using a coffee shop scenario. By adding a medium-sized coffee at a price close to the large, companies subtly influence customers to choose the larger, more expensive option, making it seem like a better deal.

Structure

1Customer orders a medium coffee.
2Cashier suggests a large for only 50 cents more.
3Customer's brain calculates the value of the large.
4Explanation of the decoy effect with two options vs. three.
5The large becomes the perceived best value.
6Customer buys the large, spending more money.

Product placement

Starbucks logo (appears on coffee cups and signs) - a coffee brand that sells coffee drinks. It merely APPEARS. Removing it would not change what happens in the video. ZackFilms (appears on a sign in the background) - a company name. It merely APPEARS. Removing it would not change what happens in the video.

On-screen text

COFFEE SPECIALTY DRINKS Caramel Latte $4.75 Vanilla Latte $4.75 Mocha Latte $4.75 Cold Brew $4.25 Matcha Latte $4.50 CHOOSE YOUR SIZE Small $3.00 Medium $4.50 Large $5.00 SMALL $3.50 MEDIUM $4.50 LARGE $5.00 + .50 = MEDIUM $4.50 LARGE $5.00 LARGE $5.00 MEDIUM $4.50 SMALL $3.50 LARGE COFFEE $5.00 TOTAL $5.00 THANK YOU! SMALL $3.50 MEDIUM $4.50 LARGE $5.00 ZACKFILMS CO MARKETING DEPARTMENT SMALL $3.50 MEDIUM $4.50 LARGE $5.00

Original caption

How Companies Make You Spend More Money 😮 #fyp #3danimation #starbucks #xyzbca #LearnOnTikTok

More from @seek.frame

More breakout videos from this creator.

Transcript

You walk up to order a coffee and point at the medium for $4.50. But right before you pay, you pay. The cashier points to the large and says it's only 50 cents more. So now the medium feels stupid. You didn't even want a large. Your brain starts doing the math. For just 50 cents more, the large feels way too good to pass up. And that's exactly why companies do this. You see, when there are only two options, most people compare them directly. But when they add a middle option that's priced almost the same as the biggest one. Well, it makes the expensive option feel like the obvious choice. So instead of buying what you actually wanted, you spend more money, get more coffee and walk away thinking you made the smart decision. The smart decision.