Why it worked
The video uses a relatable scenario for retail workers and employs a popular meme format to convey the emotion of disappointment. The use of on-screen text clearly communicates the context of the situation.
Summary
The video shows a store employee holding up a pair of Ben Davis pants, lamenting that a customer bought the last pair that he had saved for back to school. The employee then hands the pants to the customer.
Structure
- 1Employee holds up pants
- 2Text overlay explains the situation
- 3Employee hands pants to customer
- 4Employee looks disappointed
- 5Employee turns away
Product placement
Streetwise: it ACTS - it is a clothing brand logo visible on the creator's t-shirt. Removing it would not change what happens in the video.
Ben Davis: The Gorilla Cut: it ACTS - it is a brand of pants that are shown and handled by the creator. Removing it would change what happens in the video as the product being sold would be unknown.