Why it worked
The video uses relatable humor and a common experience (parental exhaustion) to connect with viewers. The comparison between newborn care and pregnancy discomforts offers a unique perspective that resonates with mothers.
Summary
The video features a woman holding a newborn, yawning and stretching, with on-screen text comparing the exhaustion of newborn care to the discomforts of late-stage pregnancy. She expresses relief that she is no longer pregnant, despite the sleep deprivation from her baby.
Structure
- 1Woman yawns and stretches
- 2On-screen text appears comparing newborn exhaustion to pregnancy discomforts
- 3Woman continues to stretch and express relief
- 4Woman gestures as if to say 'good riddance' to pregnancy discomforts
On-screen text
When you're about to be woken up every 3 hours by your newborn, but at least you're not 9 months pregnant rotating all night like a rotisserie chicken or peeing 10+ times with splitting pelvic pain, heartburn and insomnia