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Hook
PSA oao footwear is now available in the US
@riannabernabe
1.5K followers · usually 1.1K views a post
Views
29.1K
Likes
2.4K
Comments
13
Shares
350
Promoted product
OAO
Why it worked
The video leverages the excitement around a new store opening and the availability of a previously hard-to-access product, appealing to consumers interested in Japanese fashion and exclusive brands.
Summary
The video announces the opening of the first BEAMS store in the US and highlights that OAO footwear is now available there, eliminating the need to travel to Japan for it. It showcases the store's exterior and interior, featuring various clothing and footwear items.
Structure
- 1Announcing the opening of the first BEAMS store in the US
- 2Highlighting the availability of OAO footwear
- 3Showcasing the store's exterior and interior
- 4Displaying various fashion items and shoes
Product placement
BEAMS｜ビームス (store): APPEARS - a store name visible on the building and on a shopping bag. Removing it would not change what happens in the video.
OAO (footwear): ACTS - footwear is displayed and mentioned as available. Removing it would change what happens in the video.
On-screen text
PSA oao footwear is now available in the US
Original caption
pulled up to the opening of the very first @BEAMS｜ビームス store in the US and guess what, you don’t need to fly to japan & book an appointment to try on @OAO anymore!! #beamsjapan #malibu #shopping #fashiontiktok #japanesefashion
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