just a reminder that you don't

@peyton_alexis01

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SoundTikTok sound · Duvet

Promoted product

Pumpkin Spice Latte

Explore our menu of handcrafted drinks, order ahead, sign up for Starbucks® Rewards, manage your gift card and more.

2 videos2 creators

Why it worked

The video taps into the anticipation of seasonal products, specifically the pumpkin spice latte, by showing that it's available earlier than expected. This creates a sense of urgency and excitement for viewers who enjoy this popular fall beverage.

Summary

The video shows a person entering a Whole Foods Market and then purchasing a pumpkin spice latte from the in-store coffee shop, Allegro Coffee. The on-screen text reminds viewers that they don't have to wait until August 25th to get a pumpkin spice latte.

Structure

1Entering Whole Foods Market
2Ordering a pumpkin spice latte
3Receiving the pumpkin spice latte
4

Original caption

tis the season ☕️🎃🤍#pslseason #pumpkinspicelatte #fallvibes #autumnenthusiast #goingoutforcoffee

More from @peyton_alexis01

Product placement

Whole Foods Market: APPEARS - it is the location where the video takes place. Removing it would not change what happens in the video. Allegro Coffee: APPEARS - it is the name of the coffee shop inside Whole Foods. Removing it would not change what happens in the video. Pumpkin Spice Latte: ACTS - it is the product being purchased and consumed. Removing it would change what happens in the video.

On-screen text

just a reminder that you don't have to wait until August 25th to get a pumpkin latte 🎃☕️

a must-do if you’re a coffee lover coming to Asheville ☕️ @Antidote Bar #CoffeeC

122

69.3K3.8K15

Antidote Coffee Bar

69.3Kviews@peyton_alexis01