Why it worked
The video uses a relatable and humorous premise about a future where everyday activities like walking could be monetized, tapping into anxieties about subscription fatigue and technological advancement. The short, visual format with clear on-screen text makes the joke easily digestible and shareable.
Summary
A person in a red tracksuit is shown interacting with a device that appears to be a payment terminal. The on-screen text humorously suggests that in the year 2050, walking might require a subscription, and the person has forgotten to pay theirs, leading to a transaction to complete the "walking" service.
Structure
- 1Setting the scene: year 2050, forgotten walking subscription
- 2Prompt to insert cash or select payment type
- 3Using a pin pad to complete the transaction
- 4Humorous implication of a future where walking is a paid service
On-screen text
POV: it's 2050 and you forgot to pay your walking subscription
insert cash or select payment type
use pin pad to complete transaction