Why it worked
The video uses a relatable parenting "hack" or trick to get a child to eat vegetables, which is a common struggle for many parents. The humor and unexpectedness of the situation likely contributed to its shareability.
Summary
A child wearing a bag of spinach on their head is shown eating the spinach. The on-screen text humorously suggests that telling the child he was a brachiosaurus led him to eat spinach.
Structure
- 1Child with spinach bag on head
- 2Child eats spinach from bag
- 3On-screen text explains the situation
Product placement
Good & Gather (brand name on bag): This is a grocery brand that sells food products. It merely APPEARS as a logo on the bag of spinach. Removing it would not change what happens in the video.
On-screen text
Told my son he was a brachiosaurus. Now I guess he eats spinach?