when my bf asks me

@aadavedenoja

105.8K followers · usually 2.6K views a post

Views

2.1M

Likes

330.8K

Comments

200

Shares

56.5K

SoundTikTok sound · original sound - hbo

Promoted product

Chanel handbags

2 videos2 creators

Why it worked

The video uses a relatable, humorous scenario of late-night online shopping, specifically targeting luxury goods, which resonates with a certain audience. The use of a well-known luxury brand like Chanel adds aspirational value.

Summary

The video shows a person browsing the Chanel website on their laptop late at night, looking at handbags. The on-screen text humorously implies this is what they are doing when their boyfriend asks.

Structure

1Person is on laptop at night
2On-screen text appears: 'when my bf asks me what am I doing at 2am:'
3Laptop screen shows Chanel website with handbags
4Person scrolls through different handbags on the website

Product placement

Chanel: it is a luxury fashion brand that sells handbags. The website shown is the official Chanel website, displaying various handbags. The website acts as a storefront for Chanel products. Removing it would change what happens in the video.