Why it worked
The video provides a clear, concise, and visually engaging comparison of a relatable financial topic (take-home pay) across different states, using easily digestible on-screen text and a compelling long-term financial projection.
Summary
The video displays a comparison of take-home pay for a $125,000 salary across different US states, highlighting the impact of state income tax. It emphasizes the significant financial difference over 30 years due to these tax variations.
On-screen text
How much of a $125k salary do you take home?
State
Texas
Georgia
Florida
Nevada
Washington
Illinois
Pennsylvania
New Jersey
New York
California
Hawaii
State Tax
$0
$5,810
$0
$0
$0
$5,688
$3,838
$7,088
$8,632
$10,640
$11,250
Take Home
~$93,500
~$87,690
~$93,500
~$93,500
~$93,500
~$87,812
~$89,662
~$86,412
~$84,868
~$82,860
~$82,250
The annual difference between Hawaii and Texas could mean an additional $2 MILLION in 30 years!