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For decades, buying a home was the normal middle class milestone. You got a decent job, saved, bought a starter home, built equity, then moved up later. Now the starter home costs what the forever home used to. Mortgage rates are higher. Insurance keeps climbing. Property taxes aren't helping. And buyers are being told to just budget better. When the required hourly income jumps to $60 an hour just to qualify, the problem is bigger than skipping DoorDash. Families are trying to buy a basic house and needing two incomes, overtime, a side hustle, and a blessing from the underwriter to make it work. Working hard still matters. But pretending today's buyers are playing the same game their parents played is ridiculous. The real move now is building income that scales past a paycheck. Ownership. Assets. Skills that compound. That's the only way to catch a market that keeps running away. #business #homeowner #businessowner #millionaire #entrepreneur