ItsSavage just change the pfp from 2020 already 😭

@arospam101

118.0K followers · usually 277.0K views a post

Views

1.4M

Likes

83.8K

Comments

885

4.9K

SoundTikTok sound · Beethoven's "Moonlight"(871109)

Why it worked

The video likely worked because it tapped into a common observation about online personas and the humor derived from outdated profile pictures. The creator's direct and slightly exaggerated critique, combined with the relatable topic of online image management, likely resonated with viewers and encouraged engagement through comments and shares.

Summary

The creator criticizes another TikTok user, ItsSavage, for not changing their profile picture since 2020. The creator argues that the old profile picture is misleading and outdated, and that the continued use of it is a deliberate marketing strategy to maintain relevance.

Structure

1Introduction of ItsSavage and the outdated profile picture
2Comparison to Patrick Star and the argument that the picture is misleading
3Discussion of why people might use old pictures on dating apps vs. TikTok
4The creator's theory that the old profile picture is a marketing tactic
5Analysis of ItsSavage's TikTok account and comment section
6Conclusion that the profile picture is the key to his sustained relevance

Product placement

ItsSavage ACTS - the video is about changing this person's profile picture. Removing it would change what happens in the video. American Eagle APPEARS - a logo on a hoodie. Removing it would not change what happens in the video. Savage ACTS - this is the name of the TikTok account being discussed. Removing it would change what happens in the video. YouTube APPEARS - a logo on a grey box. Removing it would not change what happens in the video. Roblox APPEARS - a logo on a card. Removing it would not change what happens in the video.

Original caption

@Savage just retire the pfp already 😭 #itssavage #savage

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Transcript

It's Savage. It's Savage. It is about time that you hang up that profile picture that you've been using for the past six years. You do not look like this at all anymore. You've been using this shit since 2020. You are now built like Patrick. You are not fooling anybody. It makes it worse that you're still posting showing your newest self while still having this profile picture. You aren't fooling anybody. Now look, I can understand if you were using this picture on like Tinder, 'cause you just want to get more matches and it's still you at the end of the day. You know, you just want to get girls, people catfish on Tinder all the time. But on TikTok, my nigga? It's over. Like what does he actually gain by keeping this profile picture on his account while still posting what he looks like now? The only thing that he has actually gained is more people talking about him because they're like, bro, why do you still have this shit on? We are seeing what you look like now. Which might be his end goal, I guess. The only reason why this guy has maintained relevance for so many years and other TikTokers around his time fell off is because of his profile picture. He might genuinely have the most genius marketing team in the world. 'Cause if you check his account, he'll get hundreds of thousands, millions of views and only a couple thousand likes. You check the comments and everybody's only talking about his profile picture. He's maintaining his relevance from literally maintaining a profile picture. This is fucking genius. Like what does he actually gain by keeping this profile picture on his account while still posting what he looks like now? The only thing that he has actually gained is more people talking about him because they're like, bro, why do you still have this shit on? We are seeing what you look like now. Which might be his end goal, I guess. The only reason why this guy has maintained relevance for so many years and other TikTokers around his time fell off is because of his profile picture. He might genuinely have the most genius marketing team in the world. 'Cause if you check his account, he'll get hundreds of thousands, millions of views and only a couple thousand likes. You check the comments and everybody's only talking about his profile picture. He's maintaining his relevance from literally maintaining a profile picture. This is fucking genius.