SPEKS.

The video leverages the satisfying ASMR qualities of squishy toys and the visual appeal of "unboxing" content to create a native promotion. The "cute" factor of the ghost-shaped stress ball likely contributed to its shareability.

The video shows a person unboxing and demonstrating a "SPEKS. The memory gel stress ball." The stress ball is shown to be squishy and is squeezed by the person's fingers. It is then placed into a basket with other squishy toys.

SPEKS. (ACTS - it is a stress ball that is being demonstrated and squeezed, its interface is operated by being squeezed, and a visible result comes from it, its squishiness. Removing it would change what happens in the video).