#TreeHutPartner

@michellenewyen

105.3K followers · usually 25.3K views a post

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SoundTikTok sound · original sound - michellenewyen

View velocity

+74 views over 4.1d · ~18/day · 4 observations

Promoted product

Tree Hut Jelly Soap

We believe that everyone deserves self-care without compromise, so we craft delicious and delightful beauty products with exceptional quality.

5 videos4 creators

Why it worked

The video taps into the common desire for novelty in everyday routines and presents a unique, visually appealing product (jelly soap) in a relatable setting (Ulta). The creator's enthusiastic demonstration and positive sensory descriptions make the product seem fun and desirable.

Summary

The creator visits Ulta to find new shower products and discovers Tree Hut's jelly soaps. She demonstrates using three different scents, highlighting their texture, lathering ability, and pleasant fragrances, ultimately recommending them as a fun way to improve a boring shower routine.

Structure

1Introduction and decision to go to Ulta
2Discovery of Tree Hut Jelly Soap
3Demonstration of 'Sparkling Sugar' scent

Original caption

was so bored of my shower routine until I found these at ulta #treehut #treehutpartner @Tree Hut

More from @michellenewyen

Product placement

Ulta: APPEARS - a store where products are sold. Removing it would change the location of the video. Tree Hut Jelly Soap: ACTS - it is used as a soap to wash the body, producing lather and scent. Removing it would change the video's content. Tree Hut: ACTS - brand name on the jelly soap packaging. Removing it would change the video's content.

Call to action

Do yourself a favor and grab these at Ulta

On-screen text

#TreeHutPartner FIXING MY BORING SHOWER ROUTINE AT ULTA

Transcript

I'm getting bored of my shower routine, so let's go to Ulta to find something new. I was walking around and I found that Tree Hut has jelly soap. It's literally jelly, not a bar or gel. There's three different scents and I'm getting them all. This one is Sparkling Sugar. It smells like actual dessert. It has black raspberry, plum, and sparkling sugar. It lathers up really easily, leaving my skin feeling soft and not stripped after. This one's Jelly Bear. It smells so fruity, like orange, lime, and raspberry. And this one's Raspberry Fizz. It's a little more floral with notes of raspberry, rose, and amber. This one's my personal favorite. And once you're done, you just throw them back in the cup between showers to keep them clean. So if your showers are boring too, do yourself a favor and grab these at Ulta, there's so much fun.