So you guys know Knock the Korean body care brand

@michellenewyen

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SoundTikTok sound · original sound - michellenewyen

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Promoted product

Knock Seoul Vanilla scent collection

Why it worked

The video effectively showcases a new product line with appealing visuals and sensory descriptions, leveraging the creator's positive experience to generate interest and desire in the audience.

Summary

The creator introduces the new "Seoul Vanilla" scent collection from the Korean body care brand Knock. She demonstrates the body toner and body butter, praising their scent and texture, and also shows a "Butter Stick" coming soon and a whipping milk body wash.

Structure

1Introduction of Knock and new scent
2Demonstration and review of body toner
3Demonstration and review of body butter
4Introduction of upcoming butter stick
5Showcase of milk body wash

Original caption

new scent unlocked #bodycare #hygienetok #bodytoner #bodycareproducts #productreview

More from @michellenewyen

Product placement

Knock: A Korean body care brand. The video shows their new "Seoul Vanilla" scent collection, which includes a body toner, milk body wash, and body butter. The body toner is shown being applied to the skin. The body butter is shown being opened and applied to the skin with a spatula. The milk body wash is shown. A "Butter Stick" is also shown, labeled "Coming Soon".

On-screen text

NEW KNOCK SCENT SEOUL VANILLA COMING SOON

Transcript

So you guys know Knock the Korean body care brand that is known for their viral body toner. They just came out with a new scent called Seoul Vanilla and I already tried this. It literally smells like a very clean, milky vanilla. It almost smells like a rich girl vanilla. You know what I mean? It smells bougie but also yummy at the same time. It also comes in a firming body butter and it comes with a little like spatula thingy. Whoa. That's literally like butter. Oh my god. That's literally like butter. Stop. I already know I'm going to love this texture. Wow. Oh my god. That is so luxurious. I think I just found my new favorite body butter. Wow. This is so freaking good. And then they also came out with a new whipping milk body wash. This just looks amazing already. Can't wait to try that. And then coming soon. What is this? This is their lifting butter stick. This is how it looks. And I guess you just roll it on your neck and all around your body for some lifting. Shit. I lowkey need that. So that's the whole new scent collection from Knock. Let me know if you guys are planning to try it.