Why it worked
The video effectively highlights a practical tool for content creators, demonstrating its utility in a visually appealing way (food filming) and using on-screen text to convey a strong endorsement, which resonates with the target audience.
Product placement
Smeg kettle (appears, removing it does not change what happens in the video), checkered vase (appears, removing it does not change what happens in the video), tripod with phone and lights (acts, it is used to film content, removing it changes what happens in the video)