POV: Mom says tummy time is "good for you" but hasn't held a plank since 2019 💀

@mamaoftwinkies

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SoundTikTok sound · original sound - mamaoftwinkies

Promoted product

The Looker Play Kit

The Looker Play Kit welcomes your newborn with tools to help them process the world around them and build brand new brain connections with high-contrast and black-and-white Playthings.

Why it worked

The video uses a relatable and humorous "POV" format to connect with parents, highlighting a common parenting struggle (tummy time) with a touch of self-deprecating humor about the parent's own fitness.

Summary

Two babies are shown on their stomachs, looking at a wooden ladybug toy on a track. The on-screen text humorously compares the babies' tummy time to the mom's lack of exercise.

Structure

1Babies on tummy time
2Ladybug toy introduced
3Babies watch the toy
4On-screen text provides humorous commentary

Product placement

The Looker Play Kit by Lovevery ACTS: it is a toy that is used to entertain babies during tummy time. Removing it would change what happens in the video. Lovevery APPEARS: it is the brand name of the toy. Removing it would not change what happens in the video.

Original caption

But seriously though, the Look at Me Ladybug from The Looker Play Kit by @Lovevery might just get me back into doing planks. #twinmom #babydevelopment #babytok