Promoted product
Costco haul
Why it worked
The video showcases a relatable and aspirational Costco shopping haul, featuring a wide variety of popular products that appeal to a broad audience. The quick cuts and visual focus on the items being added to the cart create an engaging and satisfying viewing experience.
Summary
The video shows a person shopping at Costco, adding various grocery items and household products to their shopping cart. The items include food, drinks, cleaning supplies, and pantry staples, suggesting a large restock of household essentials.
Structure
- 1Entering Costco
- 2Adding groceries to cart (hoodie, juice, pans, butter, detergent, water, Gatorade, breakfast bites, milk, cream cheese, ice cream sandwiches, Oreos, Chipwich)
- 3Adding household items (batteries, steam table pans)
- 4Adding frozen items (shrimp, milk, butter, cream cheese)
- 5Adding produce (lettuce)
- 6Checkout
Product placement
Costco Wholesale: APPEARS - a corner watermark and store name. Removing it would not change what happens in the video.
Nike: APPEARS - a logo on a hoodie. Removing it would not change what happens in the video.
Disney: APPEARS - branding on a Halloween decoration. Removing it would not change what happens in the video.
Duracell: ACTS - a package of batteries is shown and placed in the cart. Removing it would change what happens in the video.
Apple & Eve: ACTS - a package of juice is shown and placed in the cart. Removing it would change what happens in the video.
HFA: ACTS - a package of steam table pans is shown and placed in the cart. Removing it would change what happens in the video.
Kirkland Signature: ACTS - a package of butter is shown and placed in the cart. Removing it would change what happens in the video.
UltraClean: ACTS - a bottle of laundry detergent is shown and placed in the cart. Removing it would change what happens in the video.
Deer Park: ACTS - a package of water bottles is shown and placed in the cart. Removing it would change what happens in the video.
Gatorade: ACTS - a package of Gatorade is shown and placed in the cart. Removing it would change what happens in the video.
Amy's: ACTS - a package of breakfast bites is shown and placed in the cart. Removing it would change what happens in the video.
Kirkland Signature: ACTS - a carton of organic whole milk is shown and placed in the cart. Removing it would change what happens in the video.
Philadelphia: ACTS - a tub of cream cheese spread is shown and placed in the cart. Removing it would change what happens in the video.
Daisy: APPEARS - branding on sour cream containers. Removing it would not change what happens in the video.
Lactaid: ACTS - a carton of reduced lactose milk is shown and placed in the cart. Removing it would change what happens in the video.
Kerrygold: APPEARS - branding on butter packaging. Removing it would not change what happens in the video.
Oreo: ACTS - a package of mini sandwiches is shown and placed in the cart. Removing it would change what happens in the video.
Chipwich: ACTS - a package of ice cream sandwiches is shown and placed in the cart. Removing it would change what happens in the video.