@themarketstandard — 21x breakout

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BREAKING

@themarketstandard

7.1K followers · usually 2.0K views a post

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37.3K

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Why it worked

The post leverages the high public interest in Elon Musk, Tesla, and SpaceX, combined with the speculative and ambitious nature of the project, to create a compelling narrative that encourages swiping and engagement.

Summary

This photo post announces that Tesla and SpaceX are building a massive, unprecedented factory in Texas called Terafab. The factory is intended to address global chip supply bottlenecks and aims for significant AI computing power, with substantial investment and job creation planned.

Structure

1Announcement of a massive factory by Tesla and SpaceX
2Details on the factory's location, size, and cost
3Explanation of the factory's purpose and ambitious goals
4Call to action to stay informed via newsletter

Product placement

Tesla (ACTS - its products, Cybercabs and Optimus robots, are mentioned as beneficiaries of the factory's output; removing it would change what happens in the video) SpaceX (ACTS - its products, planned spacecraft, are mentioned as beneficiaries of the factory's output; removing it would change what happens in the video) Elon Musk (APPEARS - appears in a photo, but does not act; removing it would not change what happens in the video) Texas (APPEARS - appears as a state flag, but does not act; removing it would not change what happens in the video) TMS / The Market Standard (APPEARS - appears as a watermark/logo throughout the video; removing it would not change what happens in the video)

Call to action

Follow our free newsletter to stay updated on events like this! Link in bio

On-screen text

BREAKING TMS THE MARKET STANDARD TESLA AND SPACEX ARE BUILDING A MASSIVE FACTORY. IT LOOKS COMPLETELY UNREAL. SWIPE TO SEE TMS THE MARKET STANDARD ELON MUSK ANNOUNCED THE TERAFAB FACTORY, TO BE BUILT IN GRIMES, TEXAS. IT WILL BE OVER 100 MILLION SQ FEET. TMS THE MARKET STANDARD IT WILL COST $16.8 BILLION FOR PHASE ONE, AND THE WHOLE PROJECT REACHING UP TO $119 BILLION. IT WILL ALSO CREATE 3,000+ JOBS. TMS THE MARKET STANDARD THE GOAL: ADDRESS THE BOTTLENECK IN THE GLOBAL CHIP SUPPLY. IT AIMS FOR 1 TERAWATT OF ANNUAL AI COMPUTING POWER. AMBITIOUS OR IS IT SMART? STAY. INFORMED. Follow our free newsletter to stay updated on events like this! Link in bio

Original caption

SpaceX and Tesla confirmed this week that Terafab, their jointly developed chip factory, will be built in Grimes County, Texas — with an initial phase costing $16.8 billion and a full buildout that could scale to $119 billion. The completed facility is planned to span more than 100 million square feet, which the companies are calling the largest chip manufacturing complex on Earth. The goal is to produce chips tailored specifically to Tesla’s Optimus robots and Cybercabs and SpaceX’s planned space-based data centers, addressing a combined compute demand the companies say already exceeds 1 terawatt — far beyond current global chip supply. Intel joined the project in April to help design and fabricate at scale, its first outside foundry commitment in company history. Elon Musk says the plant will employ at least 3,000 people and be operational in phases starting 2027. This is NOT financial advice. Invest at your own risk. Follow for daily business and market news #elonmusk #elonmusknews #spacex #tesla #businessnews