Why it worked
The video leverages a popular and relatable meme format, combining humor with a universally understood sentiment about work-life balance, which likely resonated with a broad audience and encouraged engagement.
Summary
The video uses a popular meme format to humorously contrast the idea of calling in sick with calling in healthy. It shows text overlay suggesting a positive spin on absence from work, followed by a reaction image of Leonardo DiCaprio looking pleased, implying agreement with this unconventional approach.
Structure
- 1Introduce the concept of calling in healthy
- 2Provide a quote illustrating the concept
- 3Show a meme reaction image
- 4Imply agreement with the concept
On-screen text
Instead of calling in sick, I'm going to start calling in healthy
"I am not coming in today. I feel amazing and I don't want to waste it on work"
Me: