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14.5Talking HeadWarning hookEntertainment
Hook
Yup, a dire urgent warning for
@davedisci.stories
895.2K followers · usually 212.2K views a post
Views
2.8M
Likes
99.5K
Comments
1.2K
Shares
5.7K
Why it worked
The video taps into parental fears about online content and child safety, using a trending filter as a hook to deliver a serious warning. The inclusion of the FTC investigation adds credibility and urgency to the message.
Summary
The video warns about a dangerous "matcha filter" trend on TikTok that is being used to hide inappropriate content from children. The filter is so strong that it can even bypass the app's safety systems, leading to calls for the videos to be taken down. The FTC is investigating TikTok for violating children's privacy laws.
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Transcript, structure and on-screen text
5 beats, a 188-word transcript and 66 lines of on-screen text — the parts you need to write your own version.
Original caption
Matcha filter trend has taken over online, with many warning what you’re actually seeing is something not great. Let’s discuss. #matcha #filter
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