$87.5 Million La Jolla, CA

@navigatewithnaz

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SoundTikTok sound · original sound - navigatewithnaz

Promoted product

The Sand Castle

One of California's only private-beach estates. The irreplaceable Sand Castle is an oceanfront La Jolla landmark with Main House, Guest Residences and luxury Grounds.

2 videos

Why it worked

The video leverages the aspirational appeal of ultra-luxury real estate and the allure of a "once in a lifetime" property. The stunning visuals of the oceanfront mansion, combined with the high price point and comparison to iconic locations, create intrigue and encourage viewers to seek more information, driving engagement and follow-ups.

Summary

This video showcases an ultra-luxury property in La Jolla, California, known as "The Sand Castle," valued at $87.5 million. It highlights the property's unique features, including its private beach and stunning oceanfront location, comparing it to the Augusta National Golf Course.

Structure

1Introduction of the property and its price
2Highlighting unique features like private beach access
3Comparison to iconic locations

Original caption

This is the masterpiece you’ve been looking for to round out your art collection. The Sand Castle is an unequivocal one-of-one. Its scale and seafront relationship can never be re-created. Contact me if you want to secure this treasure. Naz Tadjbakhsh (Campbell), Ph.D. Compass | Mark Todd & Associates Call/Text: 949-202-6154 DRE 02367955 Listed by Brett Dickinson (DRE 01714678) & Ross Clark (DRE 01830849) Compass | The Dickinson & Clark Team 858-204-6226 #compass #luxuryrealestate #southerncalifornia #art

More from @navigatewithnaz

Product placement

Compass (real estate agency) - APPEARS - removing it would not change what happens in the video. Mark Todd & Associates (real estate agency) - APPEARS - removing it would not change what happens in the video. The Dickinson & Clark Team (real estate agency) - APPEARS - removing it would not change what happens in the video. Compass (real estate agency) - APPEARS - removing it would not change what happens in the video.

Call to action

Follow for part 2

On-screen text

$87.5 Million La Jolla, CA THIS $87,500,000 $87,500,000 in La Jolla, CALIFORNIA. a once in a lifetime THIS IS THE THIS IS THE ICONIC SAND LA JOLLA'S LA JOLLA'S WATERFRONT FROM FROM ITS OWN PRIVATE BEACH WITH EXACTLY EXACTLY AS FOUND AT THE ICONIC AUGUSTA NATIONAL GOLF COURSE TO ITS STUNNING POOL TERRACES THE SAND CASTLE THE SAND CASTLE RIGHTLY STANDS SHOULDER TO SHOULDER EXCEPTIONAL EXCEPTIONAL WATERFRONT PROPERTIES OF THE WORLD. THE SAND CASTLE THE SAND CASTLE IS HOME TO ONE ONLY PRIVATE BEACHES IN CALIFORNIA. MERE WORDS MERE WORDS CANNOT TRULY Follow for part 2 PROPERTY Follow for part 2 FOLLOW ME FOR MORE REAL ESTATE

Transcript

THIS $87,500,000 $87,500,000 in La Jolla, CALIFORNIA. a once in a lifetime THIS IS THE THIS IS THE ICONIC SAND LA JOLLA'S LA JOLLA'S WATERFRONT FROM FROM ITS OWN PRIVATE BEACH WITH EXACTLY EXACTLY AS FOUND AT THE ICONIC AUGUSTA NATIONAL GOLF COURSE TO ITS STUNNING POOL TERRACES THE SAND CASTLE THE SAND CASTLE RIGHTLY STANDS SHOULDER TO SHOULDER EXCEPTIONAL EXCEPTIONAL WATERFRONT PROPERTIES OF THE WORLD. THE SAND CASTLE THE SAND CASTLE IS HOME TO ONE ONLY PRIVATE BEACHES IN CALIFORNIA. MERE WORDS MERE WORDS CANNOT TRULY Follow for part 2 PROPERTY Follow for part 2 FOLLOW ME FOR MORE REAL ESTATE