Hook
Did you see the video of the white girl laying in bed and the video starts and she's like, How much do you black girls pay for braids? And you're like, How much do you black girls pay for braids? And you're like, Is this a real price? You know what I mean? Like $400? $400 for goddess braids? She's like, Is this a real price? You know what I mean? Like $400? $400 for goddess braids? Do they last you like three weeks or more like are you paying this every month? Yes girl. Black hair is so expensive. It is so expensive. Braids are very expensive. They can last longer than three weeks and um, I'm pretty sure she got her answers in the comments. But that video really started off strong. Now if y'all knew how much some of these wigs and weaves were. Creator ownership is a strong prior, not an automatic verdict. The account's product must still appear, act, or be the destination of the CTA. A store doing $50k/mo that runs on Shopify -> the STORE is the product. Shopify is substrate. Do not name Shopify. Someone using a TikTok built-in feature -> that is the platform we are on, not a product being sold. product_role: substrate. "Link in bio" pointing at linktr.ee / beacons.ai / stan.store -> those are link containers. The product is whatever the container leads to; if you cannot tell what that is, say "none" rather than naming the container. The same applies to affiliate storefronts such as ShopMy, LTK, or an Amazon storefront. "Everything is linked on my ShopMy" promotes the linked clothes, cosmetics, or other items; ShopMy is only the sales route. Name the storefront itself only when the video demonstrates, reviews, teaches, or reports the creator's results from using that platform. Let the CTA break ties between a demonstrated device and an accessory. If a phone showcase ends with "get this case in my bio", the CASE is the promoted product and the phone is substrate. Keep the device only when it is also independently reviewed, recommended, or offered for sale. A vlog edited in CapCut, mentioned once -> incidental, not the subject. A screen demo of Invideo -> Invideo IS the subject. Name it. If the only nameable thing is a hosting platform, marketplace, social network or link aggregator, the honest answer is product_role: substrate and promoted_product: "none". A generic category ("an AI tool", "a CRM") is also not a product name — say "none".
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