Why it worked
The video uses a relatable statement about trusting zero sugar drinks, which is a common concern for many consumers. The visual of the Chick-fil-A cup adds a touch of familiarity and everyday relevance.
Summary
The video shows a person holding a Chick-fil-A cup and states that you should never trust that your drink is actually zero sugar. The person then proceeds to take a sip of the drink.
Structure
- 1Person holds up a Chick-fil-A cup.
- 2Text overlay states "you never trust that your drink is actually zero sugar".
- 3Person takes a sip of the drink.
Product placement
Chick-fil-A cup (appears, removing it would not change what happens in the video)
On-screen text
you never trust that your drink is actually zero sugar