What happens when your favorite candle gets discontinued? 🥲

@sarycoquette

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SoundTikTok sound · original sound - sarycoquette

Promoted product

Baccarat & Jazmín candlesaryshop.com

Handmade candles, soaps and body care from Rochester Hills, Michigan. Velas y cuidado corporal artesanales y personalizables.

Why it worked

The video taps into a common consumer frustration (discontinued favorite products) and offers a relatable solution (making it bigger). The creator's personal story and the visually appealing product create an emotional connection, while the question at the end encourages engagement.

Summary

The creator demonstrates making a larger 34 oz candle in the scent Baccarat & Jazmín because their favorite smaller candle was discontinued. They ask viewers if they would prefer a 10 oz or 34 oz size of their favorite scent.

Structure

1Creator expresses sadness over discontinued favorite candle
2Creator explains motivation for making larger candles
3Creator shows the large Baccarat & Jazmín candle being made
4

Original caption

What happens when your favorite candle gets discontinued? 🥲 That’s one reason I started making them BIGGER. Because when you finally find the scent, you don’t want 10 oz of it… you want more time with it. 🤍 34 oz of Baccarat & Jazmín. Hand-poured by Säry & Co. Would you choose 10 oz or 34 oz of your favorite scent? 👀 large candle, 34 oz candle, Baccarat Jasmine candle, long lasting candle, luxury home fragrance #largecandle #candletok🕯 #luxurycandles #homefragrance #handmadecandles

More from @sarycoquette

Product placement

Baccarat & Jazmín (candle scent, appears on label, removing it would change what happens in the video) Säry & Co. (candle maker, appears on label, removing it would change what happens in the video) Saryshop.com (candle shop website, appears in creator bio link, removing it would change what happens in the video)

Call to action

Would you choose 10 oz or 34 oz of your favorite scent? 👀

On-screen text

Baccarat & Jazmín 34 oz Säry & Co.

Transcript

What happens when your favorite candle gets discontinued? 🥲 That’s one reason I started making them BIGGER. Because when you finally find the scent, you don’t want 10 oz of it… you want more time with it. 🤍 34 oz of Baccarat & Jazmín. Hand-poured by Säry & Co. Would you choose 10 oz or 34 oz of your favorite scent? 👀