Surf Coffee

@francesca_study

1.5K followers · usually 719 views a post

Views

1.5M

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341.4K

Comments

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SoundTikTok sound · life goes on

Why it worked

The video taps into the popular 'study aesthetic' trend on TikTok, combining cozy fall vibes with the relatable activity of studying in cafes, making it highly shareable and engaging for its target audience.

Summary

This video showcases various cozy cafe settings ideal for studying during the fall season. It features aesthetically pleasing shots of coffee, books, laptops, and people studying in different cafe environments.

Structure

1Opening shot of a cafe exterior with "Surf Coffee" visible
2Close-ups of coffee and study materials
3Scenes of people studying in cafes
4Montage of different cafe atmospheres
5Exterior night shot of a cafe street scene
6Final shots of coffee and pastries

Product placement

Surf Coffee: APPEARS. A coffee shop logo on a window. Removing it would not change what happens in the video. Starbucks: APPEARS. A logo on a cup. Removing it would not change what happens in the video. PAUL: APPEARS. A logo on a coffee cup. Removing it would not change what happens in the video.

On-screen text

Surf Coffee we should go study in cafes together this fall

Original caption

video idea credits to: .fluttershyxd studying in cafes is so peaceful #study #fall #autumn #fyp #fallaesthetic