Promoted product
blind box collectibles
Why it worked
The video leverages the popular ASMR and unboxing trends, appealing to viewers who enjoy the satisfying sounds and the element of surprise associated with mystery collectibles. The variety of popular characters and brands also broadens its appeal.
Summary
The video features a person opening several blind boxes and mystery boxes, including Spiderman, Poppy's Playtime, Ghost Face, Hello Kitty, Nook Nooks, and Oloyyh. The creator shows off the contents of each box, which are small collectible figures, without speaking.
Structure
- 1Introduction of blind boxes
- 2Opening of Spiderman/Ghost Face blind box
- 3Opening of Oloyyh blind box
- 4Opening of Hello Kitty/Nook Nooks box
- 5Display of collected items
Product placement
Funko Pop! (appears as a brand logo on packaging, does not act)
Hello Kitty (appears as a character on packaging and in the product, does not act)
Nook Nooks (appears as a character on packaging and in the product, does not act)
Spiderman (appears as a character on packaging and in the product, does not act)
GHOST FACE (appears as a character on packaging and in the product, does not act)
POPPY PLAYTIME (appears as a character on packaging and in the product, does not act)
Oloyyh (appears as a brand logo on packaging and on the product, does not act)