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141Talking HeadContrarian hookLifestyle
Hook
Papa Murphys Cinnamon Wheel is so underrated.
@relatablesahmof2
12.7K followers · usually 975 views a post
Views
137.0K
Likes
4.2K
Comments
22
Shares
783
Promoted product
Papa Murphy's Cinnamon Wheel
Why it worked
The video taps into a relatable desire for comfort food and a slightly rebellious "I don't care what you think" attitude towards enjoying it, making it highly shareable and engaging.
Summary
The creator prepares and bakes a Papa Murphy's Cinnamon Wheel, then dips a piece into icing before eating it. They express that the dessert is underrated and they will continue to dip it in icing despite any potential objections.
Structure
- 1Introducing the Papa Murphy's Cinnamon Wheel
- 2Preparing and baking the cinnamon wheel
- 3Dipping a slice in icing
- 4Eating the cinnamon wheel
- 5Expressing enjoyment and opinion
Product placement
Original caption
Okay I warmed the icing this time but I’m still gonna dip it no matter what y’all say 😂🤪🤤 @Papa Murphys #dessert #papamurphys #sweettreat #fyp
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