Why it worked
The video likely worked by using a humorous and unexpected juxtaposition of a common financial sentiment with a controversial public figure's stock recommendations. The use of recognizable, albeit questionable, stock picks and the association with a well-known personality creates a shareable and engaging piece of content.
Summary
The video humorously suggests that picking individual stocks is easy by showing clips of Donald Trump recommending various companies like Dell, Nokia, Micron, and Palantir. It implies that following such "advice" would lead to a specific type of portfolio.
Structure
- 1Introduction to the difficulty of picking stocks
- 2Trump recommending Dell
- 3Trump recommending Nokia
- 4Trump recommending Micron
- 5Trump's tweet about Palantir Technologies
Product placement
Dell (company): Appears as a stock recommendation by Donald Trump. Removing it would not change the video's narrative about stock picking.
Nokia (company): Appears as a stock recommendation by Donald Trump. Removing it would not change the video's narrative about stock picking.
Micron (company): Appears as a stock recommendation by Donald Trump. Removing it would not change the video's narrative about stock picking.
Palantir Technologies (company): Appears in a tweet by Donald Trump and is associated with war fighting capabilities and equipment. The company's logo also appears. Removing it would change the video's narrative about stock picking and the specific company being discussed.
Autopilot (software/service): Appears as a watermark in the bottom right corner of the video clips. It does not actively do anything in the video. Removing it would not change the video's narrative.