Why it worked
The video taps into the relatable experience of preparing for a new school year, particularly the 'get ready with me' format which allows viewers to connect with the creator's routine and emotions. The creator's energetic and conversational style makes the content engaging and shareable.
Summary
A high school student gets ready for her first day of junior year, applying makeup and discussing her schedule. She shares her routine for eye makeup, foundation, and lip stain, expressing some anxiety about the start of the school year and her extracurricular activities.