It's time to find UFC on Paramount+

@spectrum

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SoundTikTok sound · original sound - spectrum

Promoted product

Spectrum TVspectrumtv.com

Sign in to your Spectrum account for the easiest way to view and pay your bill, watch TV, manage your account and more.

4 videos

Why it worked

The video leverages the high-recognition persona of Bruce Buffer to deliver a humorous, brand-aligned skit that makes the service's value proposition memorable.

Summary

Bruce Buffer, the famous UFC announcer, tries to use his remote to find his pool noodle while promoting the availability of UFC on Paramount+ through Spectrum TV. His assistant, Kate, watches as he struggles with the remote's capabilities.

Structure

1Bruce Buffer announces UFC on Paramount+
2Kate introduces the Spectrum TV and Paramount+ bundle
3Bruce attempts to use the remote to find his pool noodle
4

Original caption

UFC fans have a new way to follow the action. With UFC on Paramount+, Spectrum TV can help bring it all together. It's even easier to keep up with fights while staying connected to live TV channels, sports coverage and entertainment with Spectrum TV. For qualifying Spectrum TV plans visit spectrumtv.com. For terms visit spectrum.com/disclosures.

More from @spectrum

Product placement

Spectrum TV (a) ACTS: it is the service being promoted as the way to access UFC on Paramount+; Paramount+ (a) ACTS: it is the service being promoted as the destination for UFC content; UFC (a) ACTS: it is the content being promoted as available on the service.

Call to action

For qualifying Spectrum TV plans visit spectrumtv.com.

On-screen text

It's time to find UFC on Paramount+ KATE BRUCE BUFFER'S ASSISTANT Spectrum | Paramount+ Stream now SpectrumTV.com

Transcript

It's time to find UFC on Paramount+. Thanks to Spectrum TV with Paramount+, Bruce thinks the remote can find anything. Floating out of the blue corner, where's my pool noodle?