Hi, I'm Mandeep Dhillon.

@spectrum

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SoundTikTok sound · original sound - spectrum

Promoted product

Spectrum TVspectrumtv.com

Sign in to your Spectrum account for the easiest way to view and pay your bill, watch TV, manage your account and more.

4 videos

Why it worked

The video uses a popular 'guess the line' game format featuring the show's actual stars, which creates authentic engagement while naturally integrating the promotional message for the streaming service.

Summary

Actors Mandeep Dhillon and Anson Boon compete in a trivia game guessing lines from their show, MobLand. The video serves as a promotional spot for Spectrum TV and the Paramount+ streaming service.

Structure

1Introduction of the actors and the show MobLand
2Explanation of the trivia game format
3Actors compete by guessing lines from the show
4

Original caption

Who can guess these MobLand lines faster -- Mandeep Dhillon or Anson Boon? Watch the full video now at YouTube.com/Spectrum! And stream the new season of MobLand on Paramount+, included at no extra cost with Spectrum TV. For qualifying Spectrum TV plans visit spectrumtv.com. For terms visit spectrum.com/disclosures.

More from @spectrum

Product placement

Spectrum (a) ACTS: The video is hosted by the brand, promotes its TV service, and provides a specific URL for the service. Removing it would change the video's purpose. Paramount+ (a) ACTS: It is the platform where the show MobLand is streamed, and the video explicitly promotes the service as included with Spectrum TV. Removing it would change the video's purpose. MobLand (a) ACTS: The video is a promotional game/quiz based on the show, and the video explicitly directs viewers to stream the new season. Removing it would change the video's purpose.

Call to action

Stream the new season of MobLand on Paramount+, included at no extra cost with Spectrum TV. For qualifying Spectrum TV plans visit spectrumtv.com.

On-screen text

Mandeep Dhillon Seraphina Harrigan Anson Boon Eddie Harrigan MOBLAND MOBLINES Stick or twist, baby. Stick or twist, baby. Stick or twist. We're all monsters... Welcome to the funhouse! Just to let you know... I ain't feeling this. Are you my step-aunt or half-aunt? Stream now Spectrum.net/StreamApps

Transcript

Hi, I'm Mandeep Dhillon. And I'm Anson Boon. We play Seraphina and Eddie in the Paramount+ original MobLand. Today we're going to put our season one knowledge to the test with a game of MobLand Moblines. Let's go. Stick or twist, baby. Stick or twist, baby. Stick or twist. We're all monsters... Welcome to the funhouse! Just to let you know... I ain't feeling this. Are you my step-aunt or half-aunt? Stream the new season of MobLand on Paramount+ with Spectrum TV.