our closet is

@malloryinteriors

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SoundTikTok sound · original sound - malloryinteriors

Promoted product

California Closets

Custom closets, Murphy beds, pantries & entertainment centers—we transform home spaces, tailored to your style. Contact us for your free consultation.

Why it worked

The video taps into the common desire for organization and showcases a visually satisfying transformation of a cluttered space into a highly functional and aesthetically pleasing closet, directly appealing to viewers seeking home improvement inspiration.

Summary

The creator showcases a "before" and "after" of their closet renovation, highlighting the organized space created by California Closets. They then demonstrate how they use an LG Steam Styler and a folding mechanism to organize their clothes.

Structure

1Showcase of the messy closet before renovation
2Reveal of the newly installed custom closet
3Demonstration of organizing clothes with the LG Steam Styler and folding tools
4Placement of various items into the organized closet

Original caption

Let’s put our clothes back in the closet! Spoiler alert: everything actually fits this time! I’ve never felt more organized in my life!! @California Closets you are the best. #closetmakeover #caclosets #closetrenovation #closetorg

More from @malloryinteriors

Product placement

California Closets: ACTS - it is a custom closet system that is installed and organized. Removing it would change what happens in the video. LG Steam Styler: ACTS - it is a clothing care appliance that is demonstrated to clean and sanitize clothes. Removing it would change what happens in the video. Polo: APPEARS - it is a logo on a tote bag. Removing it would not change what happens in the video.

Call to action

check out California Closets for more

On-screen text

our closet is before NOW NOW let's fill it let's fill it let's fill it This is the LG Steam Styler You can think of it as kind of a dry cleaner it will clean, sanitize So I have a bunch of sweaters but I'm really bad at folding So I got this little folding mechanism So I got this bin to store all my sweatshirts Now for the fun part the wall of shoes Got this little baseball cap organizer Our closet is officially finished I could not be more in love with how this space turned out It is so incredibly functional If you're interested in upgrading your closet too you can check out California Closets for more

Transcript

our closet is before NOW NOW let's fill it let's fill it let's fill it This is the LG Steam Styler You can think of it as kind of a dry cleaner it will clean, sanitize So I have a bunch of sweaters but I'm really bad at folding So I got this little folding mechanism So I got this bin to store all my sweatshirts Now for the fun part the wall of shoes Got this little baseball cap organizer Our closet is officially finished I could not be more in love with how this space turned out It is so incredibly functional If you're interested in upgrading your closet too you can check out California Closets for more

Welcome to the ✨ cabana lounge ✨ and get this…the top of that table turns into a

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Hattas Studios

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Here’s my full closet makeover 🫶 #closetmakeoveronabudget #closetcleanout #clos