11 August 2026 The hidden health 'scandal' driving some women to extreme treatments

@itvnews

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Why it worked

The video effectively uses personal testimonials and stark statistics to highlight the severity of PMDD, creating an emotional connection with the audience and raising awareness about a lesser-known but critical health issue.

Summary

This news report discusses Premenstrual Dysphoric Disorder (PMDD), a severe condition affecting women. It highlights the extreme treatments some women undergo and the devastating impact of the disorder, including a high rate of suicide attempts.

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Original caption

It’s a common condition most of us have never heard of. The symptoms of PMDD, or pre-menstrual dysphoric disorder, are sometimes likened to severe PMS, but in reality its devastating impact drives many sufferers to major surgery - and one in three to attempt to take their own life. ITV News Anglia’s Claire McGlasson investigated the condition for an ITVX documentary PMDD: A Vicious Cycle. Find out more and access support through the International Association for Premenstrual Disorders / https://www.iapmd.org/ #pmdd #pmddawareness