Loading video…
All breakouts
687Talking HeadWarning hookLifestyle
Hook
#ad Never
@jeffreyte
78.0K followers · usually 2.3K views a post
Views
1.5M
Likes
2.3K
Comments
59
Shares
562
Promoted product
Everything Bagel Latte
Why it worked
The video leverages a unique and unexpected flavor combination (everything bagel seasoning in a latte) and a collaboration between two well-known brands (Philadelphia Cream Cheese and Ziggi's Coffee) to create intrigue and encourage trial.
Summary
The creator tries the new Everything Bagel Latte from Ziggi's Coffee, a collaboration with Philadelphia Cream Cheese. They describe the latte as creamy, tangy, and well-balanced by the everything bagel seasoning topping.
Structure
- 1Introduction to the Everything Bagel Latte
- 2Visit to Ziggi's Coffee
- 3Description of the latte's components
- 4Tasting and review of the latte
- 5Recommendation to try the latte
Product placement
Philadelphia Cream Cheese (cream cheese brand, used as an ingredient in a coffee drink; removing it would change the drink's flavor profile and concept, so it ACTS). Ziggis Coffee (coffee shop chain, serves the coffee drink; removing it would mean the drink is not available at this location, so it ACTS). Collabs (appears as a watermark/logo on the drink cup, indicating a collaboration; removing it would not change the video's content or narrative, so it merely APPEARS).
Call to action
Original caption
#ad Never thought I’d be having @Philly Cream Cheese in my coffee order 🥯☕️ Come with me try the new Everything Bagel Latte only at @ZiggisCoffee for one week only - 08/11-08/17 ☕️‼️ #PhiladelphiaCreamCheese #ZiggisCoffee #EverythingBagelLatte #coffeeshop
More from @jeffreyte
More breakout videos from this creator.
